The annual Guangzhou Design Week is the most influential exhibition event in China's design community. As the founding project of Guangzhou Design Week, the Hongmian Design Award has also become one of China's most influential design awards. In 2025, Franz Villa Home Elevator and Guangzhou Design Week will deepen their collaboration and jointly launch the "Hongmian Design Award - Most Beautiful Luxury Living Space Design Award." This award focuses on the design aesthetics of high-quality residential spaces, aiming to create contemporary, high-quality residential spaces that "integrate luxury and elegance with the aesthetics of life." We sincerely invite partners and aspiring designers to actively participate.

Kapok Design Award

Empowering life with creativity

Founded in 2006, the Hongmian Design Award is one of the longest-standing and most prestigious awards in China's design industry, enjoying widespread public influence in the consumer market. For 20 years, the Hongmian Design Award has consistently focused on "improving the quality of contemporary residential living," with a mission of "design-driven industrial upgrading." It emphasizes a comprehensive, holistic design approach and has established an award system encompassing "design concept, product design, and interior design," fostering a dynamic cycle between residential spaces and product design, industrial manufacturing, brand communication, and consumers.

Since its inception, the Hongmian Design Award has consistently focused on evolving aesthetic styles and clients' desire for self-expression. On its 20th anniversary, the Hongmian Design Award introduced the "Design Style Award" within the interior design category. This award not only guides and updates current fashion concepts, but also encourages the full display of projects with unique aesthetics and functional spaces, thereby promoting a qualitative leap in design concepts.

During the selection process, 1 executive chairman, 1 chief observer, 25 judging committee members, a total of 27 international and domestic design authorities formed a super judging lineup to helm the annual selection.

Franz x Guangzhou Design Week

Empowering life with creativity

As a private elevator brand that has exhibited and wowed Guangzhou Design Week for two consecutive years, Franz will become a partner of the Hongmian Design Award - Most Beautiful Luxury Living Space Design Award in 2025. This award aims to encourage designers to develop their own unique styles, empower diverse design languages, and recognize designers and design firms that have created new aesthetic spaces for luxury living. The judges will select no more than 20% of the winning entries for the "Excellent Luxury Living Space Design Award" for the "Most Beautiful Luxury Living Space Design Award."

Among so many brands, why was Franz chosen as the "best partner" in this judging panel? The reason lies in their shared understanding of the aesthetics of life. Over the past two years of collaboration, Franz has never been simply presented as an elevator product. Instead, through comprehensive design encompassing product, space, and movement, it has articulated the future trends of residential space and showcased a new living experience in vertical transportation. This future-oriented, holistic approach aligns perfectly with the philosophy of the Red Cotton Design Award. While exploring a new paradigm in luxury living aesthetics, Franz will also usher in a new revolution in space, technology, lifestyle, and aesthetics.

Strong brand enterprise

Innovation as our mission

Exploring the aesthetics of human habitation, seizing market opportunities, and continuously innovating have been the core strengths that have kept Franz successful over the years. From technology to design to service, Franz has continuously upgraded and iterated with the changing times, even standing at the forefront of the times with a forward-thinking attitude.

Franz, with a forward-thinking vision, has introduced steel belt traction technology to enhance engine power and reduce noise. AI-powered intelligent systems enhance sensitivity, enabling "cloud monitoring." Advanced power outage emergency leveling features and anti-pinch stop designs safeguard safety. Continuously improving technology has given private elevators an intelligent brain, advancing toward human-machine interaction.

In its design innovation, Franz builds on a century of German craftsmanship by exploring a wider range of shapes and colors to meet ever-evolving tastes. Its ultra-narrow elevator frame, vibrant luminous background, simple and intelligent accessories, and diverse color schemes break through the traditional image of elevators as bulky and monotonous, offering a wider range of choices for customers.

In its innovative service, Franz goes beyond conventional reception and sales promotion. Instead, it leverages its own factory, forging ahead with robust manufacturing capabilities, demonstrating the confidence and foundation of customized services. With over 180 experience spaces at home and abroad, tailored to the unique character of each city, Franz also offers expedited on-site maintenance services for local customers. Through its pioneering spirit, Franz is writing a brilliant chapter in the residential elevator market with a bold and ambitious spirit.

Leveraging brand strength to achieve a powerful alliance
Exploring innovative living environments with a strong industry foundation
Guangzhou Design Week 2025: Top industry design awards
Witness the new aesthetic trends with Franz
Helping the golden age of design usher in a new era